This particular school project was to create an innovative invite to the launch of Apple's new iPhone at our very own beach club, Cafe Del Mar, in sunny island Singapore.

The interesting, or rather the innovative, part of the project, was to create this direct-mailer an invite for the party-goers. Breaking away from the typical "bring this card and you gain entry to the party" type of direct-mailers, I decided to incorporate a more modern trend to this invite.

The special part about this invite was that, to get into the party, you have to bear the "iWant" temporary tattoo. Thus, without receiving the invite, which has all the necessary "tools" for the tattoo, you will not be able to attend this exclusive (and mock of course, since it's a school project) party.

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